Thanks to iBeacon technology, smartphones can now ‘see’ more of the world around them, opening up an endless set of possibilities for richer, more personalised experiences.
Beacons can help a retailer or Business recognise, reward and understand its best customers, increasing loyalty and building a stronger relationship with them. They can be used to track how many times a customer visits a shop, the departments where they spend the most time and the number of promotions/vouchers redeemed in order to monitor conversions. The technology also has the potential to let a retailer know when its most profitable online customers are present so staff can recognise and treat them accordingly. Using the Blick-Zone you can view Beacon Analytics.
Evaluate Content Performance:
Campaign analysis tools provide rich insights into content performance. Evaluate based on metrics like open and click-through rates, and observe how content edits affect performance.
Gain Foot-traffic Insights:
Visitor analytics provides line of site to behavioural data such as volume and traffic patterns. See who’s coming into your locations and where they travel within your venue. View engagement rates and evaluate performance based on changes made to content.
Big Box Digital has the ability to track and analyze customer experience as they move around the store.
By Using advanced technology retailers and brands now have the power to know how shoppers are responding to their in store visual messaging and marketing.
By using advanced Digital Analytics to understand your customer media habits it is now possible to deliver the right channels with tailored messages that inform and enhance the customer shopping experience.
Giving staff the use of mobile point of sale technology not only speeds up customer purchasing but also give the staff ability to access product information, pricing and stock levels at the point of sale, this not only reduces customer waiting time but speeds up the whole sales process.
The shopping experience needs to have the Wow factor and be fun with the ability to experience things that they might not have experienced before.î Ambience is an important factor. A key marketing tool is Digital Signage with 80% of brands noticing a 33% lift in additional sales through the use of Digital Signage according to a Nielson report.
The use of digital engagement in-store will help increase customer dwell time and satisfaction of the shopping experience. Digital signage and iBeacon Technology can help retailers deliver real time targeted messages at the point of sale.
With the use of Mobile technology and iBeacon Proximity marketing, it is possible evaluate customer preferences, enabling a continuous experience across brands, across format and across devices